Chiropractic
Marketing - Useful Ways to Identify Your Patients, Part 1
There is a definite
methodology to identifying patients for your professional practice. This
subject is an extremely important part of the overall strategy to create more
cost effective chiropractic marketing strategies for your business.
Chiropractors, for
the most part, have very limited funds when it comes to marketing and
advertising. It is therefore very important to work smart and make the most out
of the limited resources that are at your disposal. By selecting only the best
potential candidates to market our professional services to, we will have a
much better chance of having overall success in our total chiropractic marketing
efforts as well as our abilities to create a well educated chiropractic
healthcare consumer.
It is pointless to
waste time, energy and finances on marketing campaigns positioned in the
direction of healthcare consumers who do not want to purchase what you have to
sell.
Imagine for a
moment you are trying to sell exterior vinyl siding to homeowners across
America. You have decided to market your product by blindly calling five
hundred new prospects every day on the telephone. Let me explain to you why
this is a bad way to market your vinyl siding. First of all, a certain
percentage of the prospects you plan to call will not even own a home. Some of
these people might be renters, or they might not be the decision maker at the
residence you are calling. Secondly, an additional percentage of the prospects
you plan to call will own a new home and will not be in need of exterior vinyl
siding. Because you decided to pitch your product in this manner, you have
automatically wasted time and energy speaking to individuals not interested in
buying what you have to offer. It is quite predictable that your marketing
results will most likely be very poor at best.
Now, I want you to
imagine another scenario where you are pitching the same vinyl siding product
over the telephone. You also have the same goal of calling five hundred
prospects every day; however this time the list of potential customers you are
planning to contact will be stacked in your favor. Every person you speak with
this time will want the very product you are trying to sell. Do you think just
possibly your results might be a lot better considering every potential
customer you are going to call will be in the market for vinyl siding?
Obviously the answer is yes. The results of your marketing campaign are going
to be drastically improved when you market your product or service directly to
individuals that are already looking for what you have to offer. This is the
scenario you want to replicate when you market your professional service to
prospective patients. You want to create a system that allows you to market
chiropractic care to only those people who are looking to buy your professional
healthcare service.
The first item of
business you will want to take care of within your practice is to separate all
potential prospects and place them into three defined categories:
- Prospects who want
your service
- Prospects who are
interested in your service
- People who do not
want your service
The second item of
business is to eliminate the third category of people. Why would you want to
waste money marketing to people who have no intention of doing business with
you? Do not bother trying to educate people who fall into this category. Your
efforts, your money and your creative talents need to be focused only on the
first two categories of prospects.
The third item of
business is to construct a very efficient database of good potential prospects
made up from people in the first two categories. Once again at the expense of
sounding redundant let me reiterate the point that these are the only people
you should spend time, energy and money marketing your services to.
UltimateChiropracticAds.com
- Privacy
Policy
- Terms
of Use - Contact Us - Sitemap
|
