To All Chiropractors Tired Of Outdated Marketing Techniques like Spinal Screenings, Health Fairs, And Begging Patients To Refer

Done-For-You Ads Tested Through A 'Trial By Fire', In The Most Competitive Areas During A Bad Economy, Proving High ROI’s (As Much As 2062%)

Guaranteed To Be Effective In Your Practice And Worth 20 Times Its Cost – 
Or You Pay Nothing.

	Available for the first time to all chiropractors…40+ ‘done-for-you’ high-profit ads, proven even in markets saturated with chiropractors to bring in a consistent flow of high quality patients that stay, pay and refer.
	Includes easy to implement first-class ads for niche conditions—like fibromyalgia, migraines, spinal decompression, carpal tunnel, cold laser, arthritis, and much more…all backed by bulletproof research studies from peer-reviewed medical journals.
	Reveals a reliable marketing plan for your practice with multiple unique ads, giving you the ability to run a different one every month for years…and ensuring you can increase your profits, help people get better and take more time off from work.
	Features professional home-care ghostwritten booklets you can customize and use in your report of findings to increase patient retention, promote nutritional supplements, and sell more products to new (and even existing) patients.
	Contains a complete advertising system, written by a chiropractor that’s 'lived in the trenches' and has the financial scars to prove it, who’s now hailed by marketing experts as writing “extraordinary” and “superior copy"... “without hype or exaggeration” – all strategies used in The Ultimate Chiropractic Ads you can use as a blueprint for your chiropractic marketing.

 
Dear Hardworking Chiropractor:

Almost all chiropractors today are using outdated, rehashed advertising and marketing techniques, those that worked in the golden days of the 80’s and 90’s.

But the world has changed, and potential patients you’re trying to persuade have grown increasingly resistant to these outdated marketing strategies.

In today’s over-marketed, over-hyped world, the same old ads and free reports for getting new patients may occasionally work, but not nearly like they used to. This is why many chiropractors are seeing their ad response rates decline year after year.

And this will surely continue, as...

 People in your community grow more immune to the continuous flood of boring or pushy advertising everyone else is doing.

You need something that works better, faster, and is more reliable. You need advertising that’s more effective and stands out above the clutter – even in competitive and skeptical areas.

This is why I created The Ultimate Chiropractic Ads, a complete set of ‘done-for-you’ ads that are proven to bring in quality new patients.

These tested ads are bringing in chiropractic patients for other doctors around the world. Some are getting 10, 15 and even 20 times their return-on-investment.

They certainly made a huge difference for my practice. The first ad I wrote brought in an unprecedented 2062% return on the money spent.

Nothing I had previously done compared to these results.

Now you can have these same results in your practice...and once you do, you’ll have the ability to create new patients on demand.

I can’t say whether your practice will be closer to getting a 10 or a 20-to-1 return on investment, but I can guarantee you’ll be satisfied with the ads, or you’ll pay nothing.

I'll explain more about this extraordinary guarantee in a moment...

But before we discuss that, let me share with you how this all came about…

I struggled for years trying to bring in enough new patients to grow my practice.

If you’re like I was, you’ve probably tried everything too. Seminars, marketing gurus, chiropractic management groups, yellow pages, Val-paks, money mailers, ad displays, health fair and convention center booths, newspaper ads, spinal screenings – I even knocked on doors (at the advice of another consultant!) after being in practice for almost two years.

If I worked really hard, spent nights and weekends away from my family, and did enough screenings, I could maybe get a handful of new patients. But the quality was poor and their conversion rate so terrible, I ended up with very few patients starting care.

The problem is, that almost none of these approaches worked. Most of the marketing techniques were overpriced, outdated or too sleazy.

You see, in chiropractic, new patient marketing can be a brutal – and very time consuming –challenge to building and sustaining a growing practice.

For my first two years in practice, my frustration with getting quality new patients was agonizing, often making me depressed and brining me close to tears on more than one occasion.

It’s not our fault really.

None of us learned about marketing in Chiropractic College. After spending four years in school and $100,000 on tuition, I didn’t have one class on how to use effective advertising to grow my practice.

And when we graduate, we simply learn from other chiropractors and hoped they knew what they were doing.

All of this led up to a fight for survival for me. Two years into practice, I was only averaging 3 new patients a month and collecting about $3000 – with an overhead of $15,000!

Describing how bad things were would not even do it justice. I was doing 2-4 spinal screenings per week and holding talks for audiences of one – both with awful results.

I got fed up with marketing, "pushing" patients to refer, hard-sell tactics – honestly I was ready to quit the profession entirely.

It wasn't that I hated chiropractic. It was that no one could show me an effective way to market and grow my practice. I had spent thousands on marketing systems and coaches, but to what point?

My pregnant wife was struggling up three flights of stairs each day in our new "apartment home" – sometimes having to lug over 50lbs of grocery with two toddlers in tow.

I began to think my uncle was right years ago when he said…

 “Why Don’t You Go To Medical School,
Then You’ll Be A Real Doctor.”

This lack of effective marketing tools forced me to look outside the profession for answers. My practice depended on it. I had no time to "hope" something worked. I needed a solution fast!

At the “eleventh hour” of my practice  (and just barely in time to save it) I discovered effective marketing strategies and put them into place for my practice. And I began to see results almost immediately.

Finally, real marketing that works for chiropractic. (Unlike all that other crap out there being pushed on us from advertising sales people and over-hyped chiropractic marketing gurus.)

The next month my new patients increased, my collections went up to $8,000…and I decided to do my last-ever spinal screening!

I also noticed something else with this new form of marketing…

The new patients it brought in were of a much higher quality –
they were easier to convert, sent in more referrals,
and stayed under care longer.

 As I tweaked and tested these new advertising strategies, my income continued to grow. Within six months I had overcome a near-bankruptcy experience and raised my collections from $3000 to $25,000+.

When I reached the $30,000 per month level, I started working one less day a week and spent more quality time with family.

 “The First 2 Years In Practice, In Order To Eat, I Did Spinal Screenings. Then I learned These Marketing Strategies And Made Just Under $300,000.”

Once I figured out what really worked – marketing strategies that bring in quality new patients – I never did another spinal screening or outside talk.

What would it be like if you didn’t have to do time consuming marketing like that anymore? 

How much more would you have to enjoy life and time off if you had an easy-to-implement marketing system on autopilot...bringing in quality new patients each month?

From that point forward, my new patients increased, my services expanded, and my collections certainly skyrocketed. We got out of that 2 bedroom, third floor apartment and built a new home a few miles out of the city.

To those who don’t understand our profession, bringing in new patients may not sound all that important. 

But for me it was one of the biggest financial breakthroughs in my professional and personal life.

Of course the money is great, but there’s a much bigger benefit to having a consistent flow of quality new patients – 
the freedom it brings.

For me, freedom means more time with my lovely wife and beautiful kids or just playing a round of golf.

Enjoying Dad's day off from the practice.

Having fun at a local festival.

Having fun at the game center.

Maybe you want more of these things too, or maybe you would like to travel abroad, buy your dream house and drive the car you’ve always wanted. Either way, your surest bet to get there is through using effective advertising to get more new patients.

Just think about what more new patients means to you – more energy, less stress, and it puts you in the mood to really help people because you don’t have to worry so much about the money.

What I learned during my 'struggling years' was…

“Most of the coaches and consultants in our profession,
don’t have a clue about marketing to new patients.”

I’ll bet you the biggest steak in Texas that most consultants haven’t changed their chiropractic marketing strategies since they started coaching 10-20 years ago.

Advertising was a lot different in the “Mercedes 80’s” when these chiropractic coaches built their practices.

Back then, insurance paid for everything. Most patients had no deductibles and very little co-pays. Workers compensation and personal injury cases paid thousands upon thousands of dollars, with very little questions asked.

When most of these practice management gurus built their practice, “hanging their shingle” and handing out a few business cards was the extent of their marketing plan.

Today, they may use general terms like “promotion” or “educating your community”. But these consultants severely lack any kind of real, hands-on advertising tools that are easy to implement and actually bring in new patients.

I was part of 3 consultant groups in the first five years of practice. And while they would wax and wane all day about procedures, procedures, and more procedures, the best they could do for marketing was recommend spinal screenings and old, out-dated advertising!

Office procedures have their place and are important to any practice...but they are by no means comparable to acquiring new patients.

I’d ask around in these coaching groups and try to find answers about getting new patients. Yet all they would say is “you need to work on your referrals!” then continue to give me more procedures on how to get referrals.

I can remember spending hours and hours listening to teleseminars, studying scripts, and “training” on some unimportant little office procedure, when…

What I Needed Was More New Patients!

Many chiropractic coaches will tell you that getting new patients is all about high energy and "making" your patients refer.

At a consultant’s request, I tried this approach for a while. I was constantly stressed out about pushing patients to refer in their friends and family.

But found I wasn't very good at these forceful techniques...because I never liked it when people acted that way towards me.

And “high energy” has absolutely nothing to do with successful advertising and getting more new patients.

The most successful marketers in the world today – true gurus that have brought in millions of dollars in income – have very low “energy” when you speak to them.

Think of the most successful and wealthiest business owners in the world – people like Bill Gates and Warren Buffet. If asked, none of these billionaires would say their success in business was based on “high energy.”

Relying on high energy to build a chiropractic practice is just a decoy. Coaches use it when they don’t have any better advertising tools to give their clients.

 To Master Chiropractic Marketing You Only Need The Right Tools... And The Knowledge of How To Use Those Tools

As you’ll come to fully appreciate with The Ultimate Chiropractic Ads, new patient marketing is more than just a one-time event. Real growth in your practice is based on having a consistent flow of new patients – like a faucet, which you can turn up or down when you want to adjust the level of new patients that are coming in the door.

When it comes down to it, there are only two requirements for an effective chiropractic marketing strategy...

The first is the right tools to attract the patients, and the second is the knowledge of how to apply and use these tools.

That's exactly what I’m providing with The Ultimate Chiropractic Ads. You’ll receive all the ads and the support to use them. This makes certain you'll get the best results, the best ad prices for your budget, and more.

In fact, many doctors using these ads are seeing more patients, making more money, and working less. More new patients are flowing into their offices everyday…quality patients that are easier to convert to long term, paying patients.

You’ll notice the little boxes and videos displayed throughout this letter that talk about how well the ads are written and the extraordinary results doctors are getting with them.

Anyone who uses these ads can achieve the same results. But make no mistake…

“The Ultimate Chiropractic Ads Are Unlike Anything Else 
In Chiropractic.”

You've probably seen or heard about other marketing systems out there in our profession. Maybe you even tried a few of them and didn't have lasting results.

Let me explain how my ads are different...

Difference #1: No Hard Selling, Pushy, or Hyped-Up Copywriting. Unfortunately, some chiropractic marketing out there that is a very hyped up, in-your-face type of advertising. This style of pushy marketing may work for a short period of time, but it comes at a cost – the cost of pushing potential patients away, losing credibility with your community, and possibly tarnishing your reputation as a chiropractor.

The Ultimate Chiropractic Ads are composed of copy that resonates with specific patients using compassion, persuasiveness and empathy. This emotional type of advertising only speaks to the patients you want and attracts only that group. And you're not "pushing" anyone away with this approach.

Click Here To Get Started Now

These advanced emotional techniques took me many months and a considerable investment to learn.

For example, just one of the cutting edge copywriters I studied with, sent me this email after completing his premium coaching program for copywriters.

I’m thankful for Shaune’s kind words.

What I want to emphasize here is this – The Ultimate Chiropractic Ads are not the typical chiropractic newspaper ads you’ve seen used over the past 20 years. These ads are a completely new style of advertising – one that works extremely well for attracting our ideal patients.

Difference #2: The Ultimate Chiropractic Ads Are Easy To Use. Some forms of marketing require generating leads, mailing out free reports for months, then postcards and letters.

This lengthy process works well in some industries, where people buy small purchases over time and continue to move up the ladder of buying products.

But it's NOT a quick or effective way for marketing to chiropractic patients.

The problem is it can take months – even years – to fully convert those leads to new patients and measure your return on investment.  This delays the profit you could make, pushing practice growth and higher revenues into the next year.

Also, you can't measure quickly the quality of patients you'll get from the lead generation process. This means you won't know if the ad you ran last week brought in a good return. You won't know for 12 months or more. You're left guessing at how successful it was based on the number of leads you got.

And as we both know, leads don't equal patients.

So you're going to spend money on ads, spend money on free reports, post cards, letters...and months or years later not even know if this will pay off? Not to mention with this long, drawn out process, you're going to have to produce huge numbers of leads to just end up with a few quality new patients.

The real question to ask yourself about chiropractic marketing is...

 "How Fast Can I Bring In New Patients, Determine If I Got A Good Return on Investment, and Do It All Over Again?"

The Ultimate Chiropractic Ads work much faster.

You simply place the ads, and new patients pick up the phone and call. You'll know within a day or two how well your ad is performing, and you'll be certain in 10-15 days what kind of return on investment you are getting. Then you can "roll out" the successful ad for more runs...try inserts...or even direct mail.

Difference #3: There Isn't Just One Good Ad.  When I first started in practice, I bought a set of chiropractic ads that were popular at that time.

The first week I ran the best ad in the kit (an ad with an "exposed" type headline) and it brought in about 20 new patients. Although it wasn't the "87 new patients" mentioned in the ad for the kit, I was happy with my first ad's results.

The problem came a few months later.

After 2-3 months of running this specific ad, it completely stopped bringing in new patients. But I thought, "No problem, there are other ads in the kit. I'll just run them."

Except, none of the other ads worked at all.

I tried running the original ad on and off over the next few years, but it never did much for my practice again. Therefore, I had paid all that money for one ad that only worked for a couple of months. There wasn't a guarantee on the kit, which meant I was basically stuck with my purchase.

That's why when I was writing The Ultimate Chiropractic Ads I included over 40 ads.

I wanted to create multiple, high response advertising focused on a specific niche of the population. Every ad is targeted to a specific market -- one that's "hungry" for a solution to their annoying or painful health problem.

And I'm not just talking about targeting pain here either.

 The Ultimate Chiropractic Ads are designed to bring in many types of patients, including... 

• Mothers
• Men who play golf
• Women with headaches
• Working women
• Male baby boomers
• And more

It's important to diversify your practice. You can't rely on only one ad, one type of patient, or one insurance company to build it. In today's healthcare environment, it's critical you diversify everything you can in your practice, including the types of patients you see.

Here's my point: you won't be running out of winning ads in a month or two. I'll even guarantee my ads for 12 months, as you'll see in just a moment.

Difference #4: You don't need to franchise your office, giving up ownership, or send me a percentage of earnings.

Franchises in chiropractic have become quite prevalent over the last few years. One major benefit that these franchisers are claiming is the use of their external marketing procedures.

However, the biggest problem with franchising is that you are required to pay a huge upfront fee and a percentage of earnings for the next 10 years!

Therefore, you end up paying $40,000+ and 6-9% royalty fee just to get a marketing plan. Plus, there’s no guarantee when it comes to franchising. If you discover 6 months later that there advertising isn’t working well, you are stuck for another 9.5 years in a legally binding contract.

Add to that the fact you are giving up ownership of your practice in a franchise, and you can clearly see that it is a very risky, long-term commitment just to get marketing tools for your practice.

With The Ultimate Chiropractic Ads, you have exclusive rights to use the ads forever in your practice, as long as you meet the important qualification mentioned later in this letter.

And the best part is, with these ads you'll see leapfrog type growth in your practice, and you're still completely in control...not a big corporation in another state.

As you can see, The Ultimate Chiropractic Ads are truly a unique, never-before-seen advertising system for our profession.

 Here's What's Inside The Ultimate Chiropractic Ads

Because this advertising package represents a serious advancement in your practice’s marketing abilities, I’m going to be quite thorough here and give you a complete description of everything The Ultimate Chiropractic Ads will give you. There are two editions available...a Basic Package and a Platinum Edition for spinal decompression and cold laser practices.

Take a look at this homemade video I put together of me
unpacking the box and revealing everything you get inside.

Component #1:
Forty Done-For-You, High-Profit, Large And Small Ads,
Proven Even In The Most Competitive Markets

Here is just a sampling of the large, full-page ads you’ll get…

• A headache ad targeting women with tension headaches and migraines. (Approximately 22 million women are affected by migraines alone in the United States.)

• An ad focusing on high quality, easy-to-convert patients with back pain and sciatica that’ve tried everything else and are ready for a natural solution.

• An ad that targets men who live to play golf and will do just about anything to be able to get back out on the course again and play without pain. (Golfers know everything required in golf – long drives, putting, and how they score – is tied to their spinal health and posture.)

• An ad focusing on a health problem where the most common medical recommendation is invasive surgery -- Carpal Tunnel Syndrome (a problem millions of workers suffer with which leads to more lost workdays than any other injury).

• An auto accident ad directed at personal injury cases. These accident victims end up with serious conditions requiring higher case fees, serious care plans, and are much easier to convert.

• A very empathetic fibromyalgia ad. Fibromyalgia affects at least 6 million women in the US each year, and these patients aren't getting answers anywhere else. The key is connecting with these patients on their level. This ad does that for you.

• An arthritis ad targeting baby boomers (the most affluent group of Americans) suffering from degenerative joint conditions. Osteoarthritis alone affects nearly 21 million people, accounts for nearly a quarter of primary care visits, and half of all NSAID use in the U.S. Now you will have an effective and ethical way to market to this segment of the population that desperately needs your help.

 Here’s what one doctor had to say about running his first ad...
   

Yet, Dr. Chad still produced a very high return from running his first ad.

 Plus, you'll get other ads that target specific, high-quality, high-yield cases like…

• Neuropathy
• Workers compensation
• TMJ Disorders
• Ear infections
• Arthritis
• Pregnancy and back pain

…And many more. Please understand, these are not your run-of-the-mill ‘look pretty but don’t bring in new patients’ type of ads. Each ad has elements of emotion, empathy, social proof, authority and rapport building.

What’s more, there’s no hard-selling, pushy sales tactics or exaggerated hype used in The Ultimate Chiropractic Ads.

In fact, I wanted to make these ads bulletproof, therefore I've included documented research studies, which I’ll explain in a moment.

In addition, each ad grabs the reader's attention with a compelling headline, making it near impossible for your ideal patient not to read the whole ad. These headlines were written and created using marketing and copywriting strategies that have proven effective for 100 years. I've applied them to our profession, which will give you the ability to finally target high-quality easy-to-convert new patients.

Famous ad man John Caples, author of Tested Advertising Methods and writer of what may be the greatest ad in history, accurately stated the headline is responsible for 80% of the ad's results.

Keeping this in mind while writing The Ultimate Chiropractic Ads, each ad contains high-pulling headlines that virtually force the reader to say, "I have to read this".  These are headlines are based on advanced, proven advertising strategies that you’ll never see in any other chiropractic advertising.

In addition to that, the ads have professional quality photos that was acquired from a world-renowned stock photo publisher. Using these types of photos means more attention drawn to your ads, and will result in a higher response rate each time you run one.

 Use The Ultimate Chiropractic Ads in Far More
 Than Just Newspapers

While these ads are ready to go in your local newspaper (as a half page, full page or insert), and can make you a lot of money, there are other effective ways to use the ads.

For example, you could use them in direct mail pieces...door hangers...office flyers...website copy...magazines...tear sheets sent in the mail...patient newsletter inserts...and even as handouts in the office.

Are you beginning to see how this done-for-your advertising system is not a 'flash in the pan' type of marketing, and how it can provide your practice with a consistent flow of new patients for years?

 Painlessly Easy,
You Can Even Have Your Front Desk Do It For You

As you’ll come to fully appreciate when you use The Ultimate Chiropractic Ads, I’ve made each ad extremely easy to use.

You’ll get a printed version to see what each ad should look like in the newspaper and a digital version in MS Word format. All you have to do is fill in your name and contact information where necessary. Editing and placing these ads are extremely easy -- simply tell your staff which one to run and they can do it all for you.

 Click Here To Get Started Right Now

 Component #2:
How To Get A 20 to 1 Return On Your Investment
When Running Your Ads

Included in The Ultimate Chiropractic Ads, is a step-by-step roadmap on how I, and many other successful chiropractors, have obtained a 20-to-1 return on our advertising dollar. In this manual, you'll discover...

•  The 4 months of the year you absolutely must advertise, and do it in a massive way. (And no, it's not the month everyone thinks it is.)

•  The key factors about your community that tell you which ads will likely be big winners for your practice.

• A wildly successful marketing formula that if used properly, will make you the most successful practice in your town, no matter what the competition does.

• The biggest mistake chiropractors make with newspaper ads.

• How to track this important number in your advertising to determine if your ad is successful or not? (It's exponentially more important than the cost of acquiring a new patient.)

•  Why a unique advertising style that has worked since D.D. Palmer's days is proven to grow your business. (Most chiropractors have never heard of this.)

•  When to use branding and when to use direct-response marketing. (Contrary to what the gurus say, both of these marketing methods have their place in your business.)

•  How and when to use the ads in a profitable direct mail campaign. Do this one wrong (or too soon) and it can cost you thousands of wasted dollars.

•  The secret that one of the wisest, most influential men of the past century taught me. This lesson gives you a laser-like focus on how patients really think.

Component #3:
How To Get The Best Ad Placements And
Save Thousands Of Dollars With Your Ad Rep

One of the areas most chiropractors go wrong with advertising is negotiating with the newspaper on prices. However, the techniques in this manual will prevent you from being “ripped off” and help you get the very best ad prices. You'll discover...

•  How to negotiate the best ad position for the lowest price.

• What section of the newspaper you should never, ever run an ad in.

•  Use this special phrase with your ad rep and get 50-80% off your ads month after month.

•  Negotiating tricks that ad reps use against chiropractors.

•   How to choose between a big, metro newspaper and a small community paper. (This one may surprise you.)

•  Why you should never agree to run multiple ads in a newspaper until you've done this!

•  The 5 pitfalls chiropractors must watch out for when running newspaper ads.

•  How to determine which ads to "roll out" in a big way in other marketing media.

•  When to run your ad as an insert and when to your run it as a regular space ad.

Component #4:
Home-Care Written Reports To Increase Patient Retention, 
Promote Supplements, and Sell More Products

You'll also get professional home-care booklet templates you can customize and use in your report of findings to increase patient retention, promote nutritional supplements, and sell more products to new (and even existing) patients.

They're ghostwritten for you -- all that's needed is your name on the cover. You’ll save hours of your already-precious time by simply handing these to the patients and instructing them to read it at home.

Each report is 10-20 pages in length and contains specific home-care instructions for the patient’s condition, including… 

• The best sleeping position for each condition


• Home care exercises to improve strength and flexibility


• Recommendations to improve your patient's health (If you sell nutritional products in your office, simply insert the brand name next to these recommendations.)


• Foods your patients should eat to promote healing, lower inflammation, and heal faster


• Foods your patients should avoid at all costs. (You'll look like a hero when you tell them this.)
  
• The best posture for sitting, standing, and walking.


• Ergonomically correct position for working at the computer, lifting and more.

As you’ll fully appreciate when using these special reports, you'll be further positioning yourself as the expert on the patient’s condition, thereby increasing your new patient conversions and cultivating long-term, loyal patients.

And I guarantee your patients have never before received this type of detailed, professionally written instructions from another chiropractor (or any type of doctor for that matter.)

One doctor printed these up and put them in his waiting room, resonating with new patients, as well as educating his current patients on specific home-care instructions. Suddenly, he began getting questions we’ve all heard like “Doc, I didn’t know you helped people with fibromyalgia?”

He even sells copies of these reports to current patients for $15 as a patient education tool (and a referral device since his name and practice information are on each one.) He told me these reports are very valuable to his practice, if not more valuable, than the ads themselves.

The 4 home-care booklets included in The Ultimate Chiropractic Ads address… 

• Carpal Tunnel
• Chiropractic and Joint degeneration
• Headaches
• Fibromyalgia

Each of these reports cost me $300 to have ghostwritten by a chiropractor in California trained in writing. She is an expert on these subjects and has included many of her proprietary nutritional and dietary recommendations.

Even if you don't carry supplements in your office, your patients will love you for telling them what to find on their own.

But in your practice, they'll be worth much more than $1200. You'll use them to convert new patients, educate your patients on what you do, and sell more products.

Component #5:
How To Choose The Best Ad Schedule
For Your Unique Budget

Do you ever here the same old rehashed marketing advice that doesn't even apply to your practice?

Your own practice advertising schedule will be very unique depending on the type of practice you run, where it's located, and what your overall marketing plan looks like.

This is why I've included small and large ads in The Ultimate Chiropractic Ads. You'll be able to start with whatever schedule works with your budget and work up from there. In this manual, I'll show you how to stair-step up your chiropractic marketing. Within just a few short weeks, you'll be able to run multiple large ads in different marketing media.

Component #6:
Bulletproof Research Studies That Back Up Every Claim
Made In The Winning Ads.

Every ad in The Ultimate Chiropractic Ads is full of rock-solid scientific studies proving to the patient why they should pick up the phone and call you.

For your protection (and as patient education tools), I've included every one of the studies and quotes used in these compelling ads. Never wonder where a specific study or claim came from again.

Component #7:
How to Secure and Use Testimonials
 For Maximum Ad Results

Testimonials, when obtained and used properly, can make a huge impact on your marketing efforts. I've had new patients come in because they "connected with" one small line of a testimonial.

If you have testimonials, I'll show you exactly where to place them and how to get the most out of these powerful statements.

If you don't have any testimonials yet, I'll show you the easiest, non-forceful way to get them, and how to do it fast. Even if you're already getting them, these strategies can make collecting testimonials even more "hands off".

All it takes is one or two testimonials to made a good ad into a really great ad. But when writing the ads, I made sure they were ready to go, even for doctors who didn't have testimonials -- you can start using them immediately without any editing.

Component #8:
Quick Start Audio Guide
For Fast Implementation

When it comes to implementing new systems in your practice, the faster you get started the easier it will be. Plus, you want to begin getting new patients immediately and experiencing the high return on investment these ads can bring you.

Included on CD #4 is a recorded training where I tell you exactly how to run your first ad and get started fast.

Simply plug it into your IPod or MP3 player and listen to it on your drive to the office, when you exercise, or in between patients on your laptop.

In less than hour, you'll know the most vital aspects of everything mentioned in the manuals.

And best of all, you won't need to take time out of your busy schedule to get on a teleconference call or webinar...you can just listen to the audio at your own convenience.

 The Ultimate Chiropractic Ads Platinum Edition
For Decompression And Cold Laser Practices

This is everything you'll receive in the Platinum Edition. 
(The Basic version is the same without Manual 3 and Disc 5.)

The Platinum set has everything that’s in the basic set, PLUS the following… 

• 3 full-page cold laser ads focusing on carpal tunnel syndrome, shoulder pain, and knee problems. 

• 7 compelling, high-profit decompression ads to target patients with disc herniations, sciatica, neck pain, back problems and more. (These ads brought in more pre-qualified new patients and a higher return on investment than any decompression marketing I've ever done.) 

• Decompression home-care booklet giving expert advice on decreasing disc pain and inflammation. Your patients will love you when you recommend these supplements, diet, posture, and more. 

• Spinal decompression and cold laser research studies mentioned in the ads. Use them for peace of mind (or patient education). 

All of these powerful tools and information comes shipped to you in a package with two professional 3-ring binders and four CD's with over 40 high-yield ads (50 in the Platinum Package).

In addition to the incredible practice building tools I have described above, you’ll also receive three bonus items worth more than the cost of this package…

Bonus 1: The Renegade Chiropractic Marketing Letters… Proven Marketing Letters For Referrals, Reactivations, and Event Promotions. 

This set of letters contain powerful internal marketing tools used in my practice for bringing in high-retention referrals, running promotional events, and reactivating ‘vanished’ patients.

• Turn ‘lost’ patients into active, paying, referring patients again.

• Introduce services and products that you sell to your patients right away.

• Market to New Homeowners in your town and have them become patients.

• Continual Referral Stream Letter that will compel current patients to immediately send referrals to you (This letter alone made me $100,000 in the last year!)

• Create more referrals from your best patients (80/20 principle) using this VIP letter.

• Turn other professional’s customer list into new patients using this special “endorsed” letter.

• A letter to turn special events in your personal life into a reason to contact inactive patients.

With these marketing letter templates you’ll have a system in place to maximize referrals from the new patients that come in from The Ultimate Chiropractic Ads – effectively doubling or even tripling your ad results, at no additional costs.

Bonus 2: The Ultimate Chiropractic Yellow Page Ad

Many chiropractors have been told to stay away from yellow page advertising because they don’t think it’s effective anymore.

But it’s a big mistake to not use yellow page ads.

While everyone else is pulling out of this media, you can dominate the yellow pages if you have the right ad. In a service business like ours, people will continue to use the yellow pages for years.

People who want a solution today are going to pick up a phone book and find someone to go see immediately. This is especially true for people over 40 -- they aren't going to turn on their computer and search through all different websites.

Once you have the right ad to run, it’s a very smart media to be using. If you know how to do it correctly, you can get a very good response.

For this reason, I’m including my own “Ultimate Yellow Page” ad for you to use in your practice as a free bonus. Finally, the yellow pages can be the big return-on-investment that the ad rep promised it would be.

The Surprising Low Cost Of This Amazing ‘Done-For-You’ 
Chiropractic Advertising System

If you wanted to learn copywriting and write these ads yourself, you’d be looking at spending an enormous amount of money. I’ve easily spent $10,000 on copywriting books, seminars, and marketing newsletters – PLUS another $10,000 on intense coaching that required hundreds of hours to complete assignments and painstakingly re-edit them many times over.

And that’s not including the airfare, hotel and time away from the office and family to attend the seminars…or the 4 years it took me to learn all this material. I conservatively estimate it cost me around $50,000 in expenses and lost hours from work to acquire this knowledge.

If you were to hire an ethical, no-hype copywriter that understands how to use empathy, emotion, and indirect persuasion to write ads (as rare as they are this type of copywriter is), you’d be looking at paying $4000-6000 per large ad.

Just for the 20 large ads in The Ultimate Chiropractic Ads you'd pay a minimum of $80,000. Plus many top-notch copywriters charges royalties on an ongoing basis, meaning you pay them a percentage each time your ad produces revenues.

Not to mention there is no other copywriter on the planet who’s a chiropractor, writing this level of advertising, that’s been through the good and bad times of running a practice.

"If I had his program 10 years ago, you wouldn`t be reading this, I`d be fishing off my tropical island someplace!" Years ago I had a practice which treated 150 patients daily for close to ten years. I eventually went to the DC/MD model when my body wore out and my marketing efforts declined since I was unique in our community rearding  interdisciplinary practice. Spiraling overhead eventually led me to return to solo practice,  but the marketing that was successful in the past no longer produced consistant results, and ROI was low. I liked everything I heard and read pertaining to Dr Beck`s program. I related to hid experiences, and the sraightfroward approach resonated with me.Unfortunately alot of the marketing and consulting services available in our profession today use antiquated approaches that simply don`t work like they once did. Long winded scripting, 2-3 day reports, and high cost either out of pocket or with hefty percentages of practice increase are the norm. We all know that  getting qualified new patients in our doors remains THE most important aspect of a successful practice. The initial ad I ran was neuropathy. I`d written ads myself on the condition in the past and experienced modest success from them. With Dr Beck`s ad I had 21 NPs and many of them have since referred other patients to us. The ROI thus far exceeds 20-1, and the tab is still running. The difference in my opinion is his copywriting skill. I`m actually a pretty good writer, but there`s a science to ad copy that I admittedly know nothing about. If I had his program 10 years ago, you wouldn`t be reading this, I`d be fishing off my tropical island someplace!   - Dr Ren Halverson

And because I’ve also dealt with serious cases in my practice, I really understand what it takes to connect with the patient who’s suffering. I can “enter the conversation” going on in their mind and persuade them to pick up the phone to schedule.

Here’s what Terry Dean, an author, high-fee copywriter and one of the most ethical marketers in the world (Terry’s also considered a Godfather of Internet Marketing) had to say about my ads… 

It also won’t take a long-term franchise agreement with a huge start fee and ongoing royalties to get these ads. (On top of the 6-9% monthly royalty, franchises often charge an additional %3 national advertising fee. That’s your hard-earned money going to help build other chiropractor’s offices on a nationwide level.)

Here’s the bottom line…

Fortunately, none of these huge investments are required – $50,000+ copywriting fee or franchise contract valued at over $100,000 – to get The Ultimate Chiropractic Ads system.

It’s just a fraction of that, and it comes with a guarantee most marketing programs would never offer.

The cost for everything in the Basic Package, including the three valuable bonuses, is only $995. Or if you like, 3 easy payments of $365. And the Platinum Package is only $1495 or 3 easy payments of $532.

If you calculate the price per ad in the Basic Package, that’s less than $20 per ad.

If you divided this low price by everything I’ve provided you in the ‘done-for-you’ marketing system, you’d get a ridiculously low amount. (I couldn’t bring myself to figure this because it’s so low I may talk myself into raising the price!)

Of course this investment is all wiped away and then some by one quality new patient. But you’ll get far more than one new patient. Other chiropractors running these ads are getting a minimum of $10 back for every $1 they spend to run them.

Let's say you ran just one of these compelling ads for a reasonable $500 in your local newspaper. At a 10 to 1 return, you would get $5,000 back. This is a completely conservative return that many chiropractors have already proven.

If you do that every month, only once a month, by the end of 12 months...

 You Just Made Yourself A Minimum Of $60,000 This Year.

As you can see, the leverage is tremendous.

What's more, you can also run multiple ads per month in multiple papers, mailers, magazines, and more -- whatever media is available in your area.

Admittedly, there is an expense to running the ads. Not all of the $60,000 is profit, as it cost you $6,000 to run the ads. But $54k is yours to keep, and that's $54,000 you would not be pocketing if you hadn't run the ads.

If there were a machine you could walk up to, put in $1 and legally get back $10, how many times would you put in a dollar?

I know I would keep putting in money in that machine for as long as I could. That's the power of leveraging The Ultimate Chiropractic Ads in your practice.

Once you see how easily you can leverage your marketing dollars, you can then set even bigger goals for your practice and your income.

In fact, I’m going to personally guarantee you get a good return on your investment from the purchase of these ads...

 
But before you can use this system, you must meet the following qualification…

You Must Meet One Very Important Qualification

You must keep what you learn confidential. You must agree with your order to never give away, publish with the intent to sell, resell, or distribute the information you learn in The Ultimate Chiropractic Ads in any way, shape or form. This is because you will be learning copyrighted proprietary formulas and trade secrets that are for your own use and benefit, but not for resale or redistribution in any way.

In fact, based some of the best legal minds who know how to protect intellectual property, you are leasing the materials indefinitely, provided you do not try to sell or distribute the information in any way. If you do, we will revoke your license and move to confiscate the illegally sold material from whomever purchased it from you.

The material contained in this advertising kit is the most advanced and effective I’ve seen in the chiropractic profession.  That’s why this qualification is in your best interest because it also protects the investment you’re making, as this new patient marketing system will never be allowed to be sold on EBay or any other source.

 Why Am I Providing You With Such Effective 
And High-Yield Advertising At Such A Low Price?

Normally I would charge $4,200 to write just one of these large ads, not to mention all the additional items and bonuses included. Now you might be wondering why I would let all 40 go for such a low price.

It’s simple really.

By letting these amazing marketing tools be used by different chiropractors to grow their practice, you’re essentially getting a ‘group discount’. Instead of having to hire me directly and pay $80,000-$100,000 to have these empathy rich, no-hype ads written...you get the benefit of spreading the costs out.

Turn up your speakers and listen to what Dr. Jon Walker

did with the Ultimate Chiropractic Ads in his practice...

In addition to that, I still remember what it’s like to struggle with getting new patients through the doors. I remember spending a lot more than $1000 on marketing gimmicks that never brought in a single dollar.

Compare The Ultimate Chiropractic Ads to any other external marketing you could do for your practice, and you’ll agree there is more value here than has ever been offered before in our profession.

My goal is to have it known throughout the profession that those who’ve used The Ultimate Chiropractic Ads consistently bring in more new patients, make more money and increase the size of their practice.

The Ultimate Chiropractic Ads Basic Package  1 x $995  3 x $365 The Ultimate Chiropractic Ads Platinum Package (Decompression and Cold Laser Ads) 1 x $1495 3 x $532

I suffered through hard times in practice, spent tens of thousands of dollars, and had to learn the right (and wrong) way to get new patients. Don't let the lack of new patients hold you back from the practice you always dreamed of having.

Forget about the fact you have a 1-year no-questions-asked guarantee. Forget about the great bonuses that are practice builders in-and-of themselves. Or even the fact you can divide your payments up for 3 months.

But consider, just for a moment, what your life would be like if you had more quality new patients this month that paid, stayed, and referred.

What would 10...15...even 20 new patients do for your practice and your life?

If you understand such value, I urge you to seize the moment, click on the "add to cart" button, and join with other successful chiropractors in having a successful, thriving practice.

Sincerely,

Michael Beck, D.C.

P.S. What is important is that with The Ultimate Chiropractic Ads you can get more quality patients that you want, when you want. You’re much less affected by your competition and have real new patient marketing systems in place to realize at least a 20% growth in profits and volume year after year.

Why should you settle for anything less than the best advertising in chiropractic – advertising that builds your practice and provides an opportunity for a nice income that a doctor deserves.

P.P.S.  Remember, you get the 2 manuals and 4 CDs with over 40 ads (50 in the Platinum Package), powerful money generating how-to guides on negotiating with ad reps, ad schedules for any budget, 5 professionally written home-care reports, and 3 great bonuses including the Renegade Chiropractic Marketing letters, and The Ultimate Yellow Page Ad. Plus you have a complete year to test it out...you really have nothing to lose and a colossal amount to gain.

Click Here Now

P.P.P.S. We both know the cost of The Ultimate Chiropractic Ads is extremely low compared to the value it will bring to your practice and your life. Getting this complete done-for-you advertising system is an easy decision to make at less than $20 for each effective, proven no-hype chiropractic ad.

Contact Us Through Our Support System
Chiropractic Marketing - Privacy Policy - Terms of Use 
- Earnings Disclaimer - Warranties And Legal Rights

© 2009 DC Practice Tools LLC
317 Sidney Baker S., Ste 400 PMB 291
Kerrville, TX 78028
830-584-0223