Do you have a decompression table in your practice? If not, are you thinking about getting one? I know some of you might be skeptical, for years there has been quite a bit of hoopla in chiropractic around spinal decompression. Trying to get to the bottom and find real answers is sometimes a difficult task. ...…
A wonderful chiropractic marketing tool that is often completely overlooked by chiropractors is a press release. A press release, very simply, is a written document you can create and distribute to various local and national media outlets. The reason you would send out a press release is to try and convince the people who operate ...…
There are three big mistakes I made early on in marketing my practice. Mistakes are inevitable; the question is will you learn from your marketing mistakes? Do you look back and think about the mistakes you made in your business? Have you considered how much money those mistakes cost you? If you’re just starting a ...…
It is not uncommon for chiropractors to talk positively about the professional care they offer. After all, these business owners have a vested interest in pushing such services. Although patients will certainly gain some confidence in a doctor’s ability to deliver competent care from listening to the claims of the practitioner, it is always more ...…
There is a definite methodology to identifying patients for your professional practice. This subject is an extremely important part of the overall strategy to create more cost effective chiropractic marketing strategies for your business. Chiropractors, for the most part, have very limited funds when it comes to marketing and advertising. It is therefore very important ...…
Marketing Calendar With a trip to any office supply store, you can easily purchase items that can be extremely important to the success of any serious chiropractic marketing campaign. In my opinion, there is a wide variety of cost effective marketing tools that will help your organize the marketing champagnes used to grow your chiropractic ...…
As a chiropractor it will be necessary for you to regularly advertise your private practice to other professionals within your community. This is commonly referred to as “Referral Networking”. You should not limit the types of professionals you advertise your services to. The formation of relationships that ultimately lead to a well defined network of ...…
Is the purpose of your practice to help people? Or are you in practice to make money? Quite a few chiropractors and even chiropractic gurus straddle the fence with this one. I’ve heard speakers at some of the “pump it up” chiropractic seminars say that if “you just help the patients the money will follow.” ...…
“The Internet is becoming the town square for the global village of tomorrow.” ~Bill Gates If that quote is true then every chiropractic office should have a website. If your practice does not have a dedicated web page you are missing out on a very important way to market your professional services to potential patients ...…
Business cards are the most cost effective marketing tool your chiropractic marketing tool box. Considering they are the most portable advertisement for your practice; business cards are one of the most budget friendly chiropractic marketing tools you can purchase for your practice. Yet most chiropractic entrepreneurs will completely dismiss their importance. But don’t make the ...…